Analysing the Playstar Arcade – Gingerbread (Android v2.3.6) visits

As the month draws to a close I’m enjoying poring over the visitor statistics collected through my Playstar arcade courtesy of Google’s Analytics.

The figures are interesting in terms of growth but a little depressing when I see that under closer inspection there’s a significant percentage of traffic who don’t get the full experience.

Take a look at these charts.

November 2013 - 171,462 visits

November 2013 – 171,462 visits

This chart stands out for the high percentage of visits from devices loaded with the Android Gingerbread OS version 2.3.6. Gingerbread, the 2.3 range OS from Google, is notoriously clunky for HTML5 game execution. It’s not without its functional issues and is typically the OS that comes bundled with popular lower spec models such as the Samsung Galaxy Y or Galaxy Ace.

28.6% of 171k visits is a lot. Too much. It pains me that so many people would come to the arcade and not get the experience that I want to deliver.

99% of my traffic is mobile.

The 21.1% listed as other is a mix of Android, iOS and Firefox. iPad emerges as a popular device.

December 2013 - 235,758 visits

December 2013 – 235,758 visits

December is a month that traditionally skews the figures since it contains the Christmas holiday season. I have over the last few years experienced a marked spike in traffic to my games in the two weeks that typically constitute the Christmas break. This Christmas was no different.

Although the figure of 23.6% is a reduction on the previous month for Gingerbread users, it’s still high.

As mentioned in a previous post iPad increases in strength but still falls under the category of other.

January 2014 - 255,601 visits

January 2014 – 255,601 visits

So on to this month. Obviously I’m posting this with a full day’s worth of data to collect. I imagine the total # of visits will be closer to 262,000 based on the pattern over the last 30 days.

Gingerbread’s presence is still a little ominous although less so than it might have been. 22.2% of total visits is still a reduction but a small one. Moore’s law has to kick in at some point and the public will surely all be holding a minimum of Galaxy S3 in their hands soon!

It’s thrilling to be at a quarter of a million visits per month. It’s also thrilling to see so many high end devices visiting the arcade. The purist in me really does care for the owners of those low end handsets but at some point I know I have to let go.
I’m not such a purist that I’ll invest countless hours of time and money ensuring that my games work perfectly across the board. I am after all always keen to continue producing fast paced, action packed arcade games.